Synthesia
Enterprise AI video creation with 230+ avatars in 140+ languages
Synthesia is the leading enterprise AI video platform, trusted by over 50,000 companies including Accenture, BBC, Google, and Nike. It transforms text scripts into professional videos featuring realistic AI avatars that speak in 140+ languages with natural lip-sync and expressions. Designed for corporate training, internal communications, marketing, and onboarding, Synthesia eliminates the need for cameras, studios, and actors while meeting enterprise compliance standards including SOC 2.
Visit SynthesiaWhat is Synthesia?
Synthesia is an AI-powered video creation platform that has become the industry standard for enterprise video production. Founded in 2017 by a team of AI researchers and entrepreneurs, the company was one of the pioneers in AI avatar video technology and has since grown to serve over 50,000 companies worldwide, including Fortune 500 enterprises. The platform lets anyone create professional-quality videos by simply typing a script and selecting an AI avatar — no cameras, microphones, studios, or video editing skills required.
The platform’s core strength lies in its avatar library and language coverage. Synthesia offers over 230 diverse AI avatars, including its Express Avatars line which delivers particularly lifelike facial expressions, head movements, and hand gestures. These avatars can speak in over 140 languages and accents, making Synthesia the go-to solution for multinational corporations that need to produce consistent video content across global markets. The language support goes beyond simple text-to-speech — avatars display culturally appropriate expressions and natural-sounding pronunciation in each language.
What distinguishes Synthesia from competitors in the AI video space is its enterprise-grade infrastructure. The platform is SOC 2 Type II certified, offers SSO integration, provides granular user permissions and team management, and integrates with major Learning Management Systems (LMS) like Cornerstone, SAP SuccessFactors, and TalentLMS. For corporate training departments, this means Synthesia videos can be directly embedded into existing training workflows. The ability to update training content by simply editing the script text — rather than re-filming entire videos — saves enterprises significant time and budget.
Synthesia has raised over $150 million in venture funding and is valued at over $1 billion, making it one of the most well-funded companies in the AI video space. The platform continues to improve avatar realism, add new languages, and expand its template library. Recent additions include AI screen recording, interactive video elements, and an AI script assistant that helps users write effective video scripts. For businesses looking to scale video production without scaling costs, Synthesia represents the most mature and enterprise-ready option in the market.
Key Features
230+ AI Avatars
Diverse library of realistic avatars with natural expressions, gestures, and movements. Includes Express Avatars with enhanced realism and the option to create custom avatars.
140+ Languages
Generate videos in over 140 languages and accents with natural pronunciation. Translate existing videos into new languages while maintaining avatar lip-sync.
Enterprise Compliance
SOC 2 Type II certified with SSO, granular permissions, team management, and audit trails. Built for organizations with strict security and compliance requirements.
LMS Integrations
Direct integrations with Cornerstone, SAP SuccessFactors, TalentLMS, and other major learning platforms. Embed training videos directly into existing workflows.
Templates & Brand Kit
Professional templates for training, marketing, HR, and customer support. Apply your brand colors, fonts, and logos for consistent visual identity across all videos.
Easy Updates
Update any video by editing the script text — no re-filming needed. When policies, products, or information change, updating your video library takes minutes instead of weeks.
Pricing
Synthesia offers tiered plans based on video minutes per month. All plans include access to the web-based editor and video hosting. Enterprise customers get custom pricing with dedicated support.
| Plan | Price | Video Minutes | Key Features |
|---|---|---|---|
| Starter | $22/mo | 10 min/month | 90+ avatars, 120+ languages, basic templates |
| Creator | $67/mo | 30 min/month | 230+ avatars, 140+ languages, custom avatars, brand kit |
| Enterprise | Custom | Custom | SOC 2, SSO, LMS integrations, dedicated support, unlimited seats |
Annual billing saves up to 40%. Visit synthesia.io for current pricing and a free demo.
How to Get Started with Synthesia
- Request a demo or sign up — Visit synthesia.io to try a free demo or sign up for the Starter plan. Enterprise customers can request a personalized demo.
- Choose a template — Browse the template library organized by use case (training, marketing, HR, product). Each template includes suggested layouts and scene structures.
- Write your script — Type or paste your script into the editor. Use the AI script assistant for help structuring your content effectively.
- Select your avatar and language — Choose from 230+ avatars and select the language and voice style. Preview how the avatar delivers your script before generating.
- Customize the design — Add your brand colors, logo, background images, screen recordings, and text overlays to match your visual identity.
- Generate and share — Click generate and your video is ready in minutes. Download in MP4, share via link, embed on your website, or push directly to your LMS.
Pros & Cons
Pros
- Industry-leading avatar realism with Express Avatars line
- Widest language support (140+) among AI video platforms
- Enterprise-grade with SOC 2 compliance, SSO, and LMS integrations
- Easy to update existing videos by editing the script text
- Trusted by 50,000+ companies including Fortune 500 enterprises
Cons
- No free plan — only a limited free demo to try the platform
- More expensive than competitors like HeyGen for small teams
- Custom avatar creation requires professional video recording
- Voice cloning capabilities lag behind HeyGen’s offering
Alternatives to Synthesia
If you need better voice cloning, a lower price point, or a different approach to AI video, these alternatives offer strong competition in the AI avatar video market.
HeyGen
AI avatar platform with superior voice cloning, video translation with lip-sync, and more affordable pricing for small teams.
D-ID
AI digital human platform for conversational avatars and interactive video experiences with real-time streaming capabilities.
Colossyan
Enterprise AI video platform with scenario-based templates and a focus on learning and development content creation.
Elai.io
AI video generator that creates avatar-presenter videos from text, PowerPoint slides, or blog articles with automatic scene generation.
Lumen5
AI-powered video creation from blog posts and articles, focused on marketing teams who want to repurpose written content.
Frequently Asked Questions
What is Synthesia?
Synthesia is an AI video creation platform that generates professional videos using 230+ realistic AI avatars speaking in 140+ languages. You write a text script, select an avatar, and the platform produces a polished video with natural lip-sync, facial expressions, and gestures. It is designed for enterprise use cases including corporate training, onboarding, marketing, and internal communications, and is trusted by over 50,000 companies worldwide including major Fortune 500 enterprises.
How much does Synthesia cost?
Synthesia’s Starter plan costs $22 per month and includes 10 minutes of video, 90+ avatars, and 120+ languages. The Creator plan at $67 per month provides 30 minutes, access to all 230+ avatars, 140+ languages, and custom avatar creation. Enterprise plans offer custom pricing with SOC 2 compliance, SSO, LMS integrations, and dedicated support. Annual billing can save up to 40% compared to monthly pricing.
Is Synthesia good for corporate training?
Synthesia is one of the most widely used platforms for corporate training video production. It integrates directly with major LMS platforms including Cornerstone, SAP SuccessFactors, and TalentLMS. Companies use it to create and update training content across 140+ languages from a single text script, eliminating the need to book studios, hire actors, or manage complex video production schedules. When policies or products change, updating a training video is as simple as editing the script text.
How realistic are Synthesia avatars?
Synthesia’s avatars are among the most realistic in the AI video industry. The Express Avatars line features particularly lifelike facial micro-expressions, natural head movements, and hand gestures. While trained viewers can tell they are AI-generated, the quality is more than sufficient for professional training, marketing, internal communications, and customer-facing content. The platform continuously improves avatar realism with each generation.
How does Synthesia compare to HeyGen?
Both platforms are leaders in AI avatar video, but they target different audiences. Synthesia focuses on enterprise needs with SOC 2 compliance, LMS integrations, 140+ languages, and robust governance controls, making it the preferred choice for large organizations. HeyGen offers superior voice cloning, an innovative video translation feature with AI lip-sync, and more affordable pricing for individual creators and small teams. Choose Synthesia for enterprise compliance and scale; choose HeyGen for voice cloning and budget flexibility.
What are the best alternatives to Synthesia?
Top alternatives include HeyGen for voice cloning and affordable video translation, D-ID for conversational AI avatars and interactive digital humans, Colossyan for enterprise L&D-focused video production, Elai.io for creating avatar videos from text and slides, and Lumen5 for turning blog posts into marketing videos. The right choice depends on whether you prioritize enterprise compliance, voice cloning, specific integrations, or pricing.
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